, /PRNewswire/ -- KORE, the premier provider of partner, fan and business intelligence solutions for the sports and entertainment industry, and -based ice hockey team Worcester Railers HC are thrilled to announce their first-ever partnership. The Railers will leverage KORE's industry-leading Ticketing platform to optimize their hockey ticket sales and lead distribution operations. , VP of Ticket Sales and Corporate Partnerships for the Worcester Railers, highlighted the critical need for an automated feed of ticketing data to streamline the sales process and improve lead distribution.
"We wanted systems that worked together seamlessly," said Aitken. "With KORE, we get automated pipeline reporting and the ability to push data back into our ticketing system via KORE's Ticketing Data Manager (TDM) feature, which is crucial for our operations." In the short term, the primary goal for the ticketing team is to integrate their CRM with KORE's ticketing platform to work sales leads more effectively with easy access to additional fan demographic and preferences information.
The comprehensive platform also facilitates lead distribution and enables the launch of marketing campaigns directly from the Fan Finder tool within the platform. Looking ahead, the Worcester Railers aim to develop a comprehensive reporting suite. This suite will provide automated reporting directly from their ticketing system, enhancing the team's ability to analyze and act on ticket sales data.
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