White Castle partners with Lionsgate to celebrate the release of "Borderlands®," in theaters August 9

White Castle will offer limited-edition, specially designed retail and restaurantBorderlands-themed packaging that includes augmented reality experiences featuring ClaptrapCOLUMBUS, Ohio, July 8, 2024 /PRNewswire/ -- Moviegoers eagerly awaiting Lionsgate's highly anticipated motion picture adaptation of Borderlands, one of the most popular videogame franchises in the world, are going to need provisions — and White Castle, the Crave icon and inventor of The Original Slider®, has them covered. White Castle will offer limited-edition, specially designed Borderlands-themed packaging that includes AR experiences.In anticipation of the film's theatrical release on Aug. 9, White Castle is offering limited-edition retail and restaurant packaging that features fan-favorite Borderlands characters. The special Borderlands-themed designs can be found on six-count packs of White Castle 100% beef Sliders (Original, Classic Cheese, and Jalapeño Cheese) in grocery stores across the U.S. as well as on the Crave Clutch and large soft drink cups in White Castle restaurants.The movie-themed packaging includes unique QR codes that will allow anyone with a smartphone to enjoy seven different augmented reality (AR) experiences that bring Claptrap, a robot with attitude to spare, from planet Pandora featured in Borderlands right here to Earth. The packaging and AR options promise to bring fans of both White Castle and Borderlands an unforgettable experience.This is White Castle's largest-ever partnership for a film release."Just when you think there wasn't any room to improve Sliders, this collaboration with ...Full story available on Benzinga.com