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You may have heard of it – or not. OnlyFans exploded during the pandemic, reporting a 75 per cent increase in sign-ups between March and April 2020. But what is it exactly, and why is it controversial? At its core, OnlyFans is an online platform where creators can publish paywalled content and chat with subscribers.

A creator’s followers can access the content by subscribing to their account. Most subscriptions cost a few dollars a month, but some accounts are free. Subscriptions, however, are not the only way creators can make money on OnlyFans.



The platform offers a variety of monetisation options, like direct messaging, tips, pay-per-view content, live-streaming and more. Some OnlyFans models make millions of dollars a year selling pictures and videos to their subscribers. {"@context":"https://schema.

org","@type":"ImageObject","caption":"Model Bryce Adams has amassed almost 1 million subscribers on OnlyFans. Photo: @fitbryceadams/Instagram","url":"https://cdn.i-scmp.

com/sites/default/files/d8/images/canvas/2024/05/24/fdcbc687-d41b-4b26-830c-779a455baf02_7390c88c.jpg"} Model Bryce Adams has amassed almost 1 million subscribers on OnlyFans. Photo: @fitbryceadams/Instagram The platform has grown exponentially since it was founded in 2016 – and there’s a lot of opportunity for creators.

For example, model Bryce Adams made history as the first star on the platform to reach 10 million likes out of her 1 million subscribers. The company’s most recent tax filings show th.

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