BMW is still the leader among legacy luxury brands, growing its sales while rival brands are going backwards. Whether you consider Tesla a premium or luxury brand or not, we’ve included it here for context. Its only vehicles in Australia, the Model 3 and Model Y, sit at roughly the same price point as more affordable BMWs like the 1 Series.
For the sake of brevity, however, we have omitted ultra-luxury brands like Bentley and Rolls-Royce. Compared to full-year 2023 results, the brands are sitting in the same positions for the most part. However, Jaguar has leapt two spots on this chart as almost its entire petrol-powered lineup has seen a sales boost.
.. just in time for all of these models to go out of production.
Tesla may still have Australia’s two best-selling electric vehicles (EVs) by a comfortable margin, but its sales in the first half of 2024 were down 9.6 per cent on the same period last year. The Model 3 was down 8.
4 per cent despite the arrival earlier this year of a significant facelift for the model, while the Model Y was down 10.6 per cent. BMW was one of the few brands on this list to improve on its standing in the first half of 2023.
Its sales were up 9.1 per cent, driven by significant gains among its smaller, more affordable models. The recently redesigned X1 was up 43.
4 per cent to 2255 sales, overtaking the X3 as the brand’s best-seller. Its X2 coupe SUV sibling was up 217.9 per cent to 728 sales as the new model comes on stream, while the 2 Series c.
