The original Pacifica design was first released in 1990 and was conceived as a high-end ‘improved’ by the small team at the just-opened Hollywood R&D centre. It’s named after a city above San Francisco and was joined by a more -inspired guitar, the Weddington, named after the street in which the facility was located. Ironically, the guitar’s success, in terms of numbers, came a couple of years later with the huge-selling, lowly priced Pacifica 112.
The new and models, which have been some time in development, retain the essence of that original design, and Yamaha Electric Guitar Product Owner Yusuke Ota provides some insight into the process. “I hold the position of electric guitar product owner at Yamaha. In this position, I played a central role in the design process of the new Pacifica guitars.
My responsibilities included defining the target customers, articulating the unique benefits offered by the new Pacifica guitars to the customers, and meticulously specifying every aspect of their specifications. “Additionally, I am tasked with crafting Yamaha’s strategy and overseeing the development and maintenance of the electric guitar/bass product roadmap throughout its lifecycle.” “Yes, the new Pacifica designs do incorporate elements from the Revstar design.
One notable appearance aspect is the pickguard shape, which shares the same angled design towards the upper right corner, reflecting a consistent brand identity across models. “Additionally, both the P.
