Viraj Ghelani , the multifaceted content creator and actor, recently shared his insights on the challenges facing Gujarati cinema and the evolving landscape of content creation in an interview. Ghelani, known for his debut in the Gujarati film 'Jhamkudi', emphasized the rich cultural backdrop of Gujarat and the untapped potential of its cinema industry. In the interview, Ghelani highlighted the vibrant heritage of Gujarati theatre, describing it as deeply rooted in Indian culture alongside Marathi and Bengali theatre.
Despite Gujarat's economic prosperity and cultural richness, he pointed out that Gujarati cinema has struggled to gain a substantial following comparable to other regional industries like Telugu cinema. Discussing the factors contributing to this disparity, Ghelani cited perception, evolution, and the distribution and marketing strategies as critical issues. He noted that Telugu cinema, for instance, has successfully cultivated a loyal global fanbase through grand storytelling, substantial budgets, and effective marketing strategies.
He advocated for adopting similar approaches to enhance the reach and impact of Gujarati films. Ghelani expressed optimism about the future of Gujarati cinema, emphasizing the need for more experimentation with genres and storytelling styles to appeal to a broader audience. He believes that the industry is gradually evolving, and his own debut film, 'Jhamkudi', aims to contribute positively to this transformation by showcasing Gujar.
