Mizkif thinks the streaming landscape will look very different in 10 years, and that Twitch won’t be as dominant as it is today. Ever since Twitch was founded in 2007, when it was called Justin.tv, the platform has had a firm grip on the livestreaming space, and has remained the dominant player while the industry has grown to become a major entertainment hub for millions of watchers.
Today there are lots of other platforms competing for streamers’ services and their communities, such as Kick, YouTube, Facebook , and even Elon Musk asking streamers to join him on Twitter . Kick has actively head-hunted top streamers from Twitch, signing xQc for £55 million , in an attempt to pry Twitch off the throne. According to Mizkif, however, that could all be in vain, as he believes Twitch and Kick won’t be nearly as popular in 10 years time, with streamers spread across numerous platforms in the future.
During a recent episode on his podcast, Mizkif and his guest and fellow streamer Squeex discussed what the streaming landscape might look like in the years to come. ‘Right now, Twitch is just kind of dominating. Kick tried, and is still doing stuff, but it’s not going to take over Twitch,’ Mizkif says, but added: ‘In, like, 10 years from now I don’t think Twitch is going to be that big, or even Kick.
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] There’s going to be people who stream on TikTok, there’s going to be people who stream on Twitter, on YouTube. It’s going to be not everyone is on Twitch.’ Squ.
