, /PRNewswire/ -- The global transparent digital signage market size is estimated to grow by .70 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 47.
74% during the forecast period. Growing demand for digital signage and digital-out-of-home (DooH) is driving market growth, with a trend towards emergence of transparent organic light-emitting devices (TOLEDs). However, growth of e-commerce market and online advertising poses a challenge.
Key market players include AUO Corp., Barco NV, Leyard Group, LG Corp., Panasonic Holdings Corp.
, PixelFLEX LLC, Pro Display, Samsung Electronics Co. Ltd., Shenzhen AuroLED Technology Co.
Ltd., Shenzhen Huake Light Electronics Co. Ltd.
, NEXNOVO TECHNOLOGY Co. Ltd., and Sony Group Corp.
. Get a detailed analysis on regions, market segments, customer landscape, and companies - Transparent OLED digital signage is gaining popularity in the market due to its benefits over LED and LCD displays. OLEDs offer improved picture quality, power efficiency, and faster response time.
Additionally, they have self-emitting transparent displays, eliminating the need for a background light and allowing for plastic substrates. Vendors are introducing OLED-enabled transparent digital signage for enhanced visual communication and interactive features. Key offerings include high transparency levels, content management software compatibility, and AR effects in the dark.
The forecast period is expected to see continued g.
