This Morning viewership has reportedly reached a “landmark low” following the selection of new hosts , Cat Deeley and Ben Shephard . Since the pair joined as hosts in March, taking over from Holly Willoughby and Phillip Schofield , it has been reported that half a million viewers stopped tuning into the ITV daytime show. Just over a million viewers watched the new presenting duo Deeley and Shephard on their first day in mid-March , but at the same point two months later in May, the peak fell to 589,000 – with an average of 486,000 switching on the ITV show, according to The Sun .
This dramatic drop could be attributed to the levelling out of average viewers following a natural spike in viewers in the re-launch episode, who were curious to see Deeley and Shephard’s first day together back in March. By comparison, during Schofield and Willoughby’s tenure, itis thought peak viewing figures were between 682,000 and 996,000. A spokesperson for ITV did not comment on daily ratings but said: “ This Morning continues to reach over 4 million viewers a week and remains one of the most streamed programmes on ITVX in 2024.
“The award-winning show has never had a better connection with viewers; with 11 million followers across This Morning social media platforms and almost 130 million video views of This Morning content each month, reaching an average of 62 million unique social media accounts every month.” The ITV show has been under the spotlight in the past year after i.
