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THE Voice fans were shocked when it was announced John Legend would not return to the show, but The U.S. Sun has learned it was always part of the producers' plans.

When John , 45, signed onto the NBC competition show he agreed it would be a "one-and-done deal." "John was signed for just a year deal and was chill about being on a 'one and done’ schedule and producers, too, were happy to have him come and go," a show insider exclusively told The U.S.



Sun. “Let’s not forget that another factor for John was being on the biggest show of the moment and being able to promote his businesses at the time," the source said. His business empire includes a skincare line, Loved01, and LVE, a Napa Valley wine brand.

“It was a 'win-win' because he was getting paid over $10 million as a coach and increasing his profile to aid businesses he wants to promote at home and abroad," the insider continued. “One good thing for John being on The Voice means he can go out to promote the show and his businesses very organically. "It looks less like a heavy endorsement push, especially with great access to NBC shows.

" “Certainly, he and Chrissy really did get the word out on their new dog business called Kismet," the source shared. John launched the dog food brand with his wife, Chrissy Teigen , this year. “John could put his feet up and do nothing for a year, but that is not his nature," the insider continued.

“He is so passionate about his music and performances. “Being on The Voice .

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