eyond her talent as a singer and performer, especially since she became the only artist with four for Album of the Year, has become the center of a global passion that experts attribute, as one of her songs says, to her "mastermind". , director of the specialized media Jenesaispop, highlights how has known how to listen to the market to progressively expand her market. First with the leap from the more accessible 'country', but that limited her to the United States during her first three albums, to the most global pop with 'Red'.
"Then she lost the Grammy for best album to Daft Punk's 'Random Access Memories'; she realized that she didn't have a very cohesive album and decided to make '1989' influenced by the critics," Alonso says of another of the milestones of her career, which was endorsed by an artist as renowned as The third major recording milestone of her career, also in the midst of the pandemic, was her alliance with as producer, from which 'Folklore' and 'Evermore' emerged, "changing her 'target' towards an 'underground' audience that began to take her more seriously". Earning respect has repeatedly revolted against the conception of the artist as the last link in a business for which she merely produces content, not art. That was clear when she challenged Spotify and withdrew her music from the platform after publishing an article in The Wall Street Journal entitled 'Valuable things deserve to be paid', seeking fair compensation from the 'streaming'.
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