Nexon’s , a newly-released multiplayer looter shooter, has accrued 10 million users in its first week, despite a highly-competitive market for live service games. In a post, Nexon has for their “tremendous support and love” and said “it means everything” to see succeed. So, how did we get here? ‘s success appears to have come largely out of the blue, with little pre-release hype entering the mainstream sphere.
Yet with word-of-mouth and positive reviews from players, has become a major success. Why is so popular? The first thing worth noting is that Nexon is an established company with a loyal fanbase that has supported the company over three decades. It’s published and developed a range of popular games, including and , and is built on learnings from decades of supporting these games.
While some critics believe that’s to the detriment of , as the game borrows familiar elements from a range of other live service titles, there’s clearly millions of players who feel otherwise, who continuously jump in for more. On Steam, the game currently has a – and while reviews are all over the place, the common thread is that gameplay is fun and moreish. As the game is free, there’s a low barrier to entry, and as players enter the world of , they’re immediately thrust into battles with strong fighting mechanics, buoyed by multiplayer co-op gameplay.
The game’s microtransactions, while the subject of much scrutiny for their high cost, are also seemingly non-obtrusi.
