The childhood order from overprotective parents and grandparents to “grab your cardigan” is echoing across today’s chilly fashion landscape. In the greatest makeover since Queen Camilla went from daggy and dangerous to cool and respectable, the once musty cardigan has become an essential element in every wardrobe. The cardigan comeback: Coach winter 2024 collection; Alessandro Michele’s debut collection for Valentino, resort 2025; Kim Kardashian at the Met Gala in custom Maison Margiela bu John Galliano.
Cardigans dominated the latest winter collection from US luxury label Coach, stole the show on Kim Kardashian at the Met Gala as part of a Maison Margiela gown and added extra appeal to former Gucci designer Alessandro Michele’s debut as creative director of Valentino this week. “In the past six months, cardigans have been the most popular type of knitwear on-site,” says Sinead Cutts, style director at online luxury outlet The Outnet. “The quality and versatility of this style will see our customers wearing them for many seasons to come.
” While there has been increased demand for The Outnet’s cardigans from luxury labels Ganni, Maje and Claude Pierlot, local knitwear specialist McIntyre Merino is expanding its knitwear offering for on-trend shoppers. “We don’t add many new styles to our collection each season, but this winter we introduced two women’s cardigans to meet demand,” says founder Ned Schofield. “They are a great seller and fall into th.
