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Elin McCoy | Bloomberg News (TNS) Chilled pink wine on a hot summer night is still the Instagram symbol of summer — and winemakers in every region on the planet are launching new ones to fill your glass. Yes, France’s Provence — and its yacht-and-beach luxury lifestyle — have long been at the center of rosé’s glamorous image, championed this spring in “The Book of Rosé: The Provencal Vineyard that Revolutionized Rosé” (Rizzoli; $75). Not so fast.

Only 126 of the 437 rosés listed by giant online retailer Wine.com hail from Provence. The rest come from other parts of France and from countries around the globe.



In Chile and New Zealand and Eastern Europe, for example, pink winemaking has grown more than 50% over the past decade or so. That’s according to the 2023 Rosé Wines Tracking Report, a collaboration between the Provence Wine Council and France AgriMer that covers 45 countries. I’ve recently tasted more than 150 pink wines — even a rosé sake.

Among them were fascinating new bottlings from New Mexico and Japan, Barolo country in Italy, Lebanon, islands in Greece, and tiny wineries in Oregon and California. (Wine.com’s 56 Golden State examples don’t include the many rosés made in minuscule quantities by top Napa producers and now offered in winery tasting rooms and available for direct purchase.

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