Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them. Mediaweek has been asking the industry to take a trip down memory lane, to find out all about the ads that made us. The Spray & Wipe series of television commercials Who could forget the Spray & Wipe series? I remember weeknights in front of the tele with the family and this advertisement standing out from the rest.
Featuring Paula Duncan , who I would read about in my mother’s “Woman’s Day” magazine was now frantically cleaning a house before unexpected guests arrive. She was brilliant! I loved that they turned it into a series over a couple of decades. The catchy jingle is what makes it so memorable for me and the relatability of a cleaning frenzy before guests arrive.
Pixie Caramel – Any Last Request? The 1980s Pixie Caramel ad is pure genius! Picture this: our hero facing a firing squad, calmly requesting a Pixie Caramel bar as his last indulgence. As he savours every chewy bite, the guards doze off, paving the way for his daring escape. This comedic twist on a tense moment is elevated by its awesome art direction, casting, styling and sound design making it an absolute classic.
The Decore Shampoo Ad Forget the usual bubble bath routine – the Decore ad transformed our family shower time into something much more musical! Seeing a family, just like us, belting out the “du du du du du .
