If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Taylor Swift fans flocked to Liverpool last week for the first of her sold-out “Eras Tour” UK dates , but it wasn’t just Liverpool locals in the crowd. Among the more than 55,000 Swifties at Anfield Stadium were fans who had traveled from as far as India, China and the Philippines, in addition to seemingly thousands of people from North America.
While they don’t share exact booking data, travel site Expedia says search interest in Liverpool has increased by as much as 875% over last year, likely due to Swift announcing her tour dates in the city. Searches for Warsaw, Poland, meantime, have increased by a whopping 1130%, per Expedia, with bookings tied to Swift’s concert there in August. Aside from those top two cities, Swifties drove up Expedia searches for May to August by almost 65% for cities that are part of the singer’s 2024 European tour .
Call it the “Taylor tourism effect.” In a recent Expedia survey, nearly 70% of respondents said they would be more likely to travel to a concert outside their hometown, especially if it was cheaper . More than 40% said they’d see traveling for a concert as an excuse to visit a new place.
That has not only increased bookings on Expedia to lesser-known destinations (think Liverpool over London), it has also become a major driver of those local economies. It isn’t just Swift wh.
