Culture | Music Taylor Swift’s billion-dollar blockbuster Eras tour arrives in the UK on Friday, amid a frenzy of fan excitement. British and Irish fans have waited more than a year for the show to arrive, since she kicked off her marathon string of dates in Glendale, Arizona in March 2023. Since then she has crossed the US, Asia and south America and made stops across Europe, often accompanied by her boyfriend, the NFL star Travis Kelce.
But the wait finally ends when she steps out onto the stage at Murrayfield Stadium in Edinburgh on Friday, ahead of shows in Liverpool , Cardiff, London and Dublin. She will then return to London in August. The tour, which takes fans on a journey through the different musical stages of her career, has been a juggernaut and is predicted to provide a £997 million boost to the UK economy, according to a report.
Almost 1.2 million fans will spend an average of £848 on tickets, travel, accommodation, outfits and other costs to see the pop superstar at one of the 15 UK tour dates – more than 12 times the average cost of a night out, according to the Barclays Swiftonomics report. Eras tour tickets sparked a 15.
8% year-on-year increase in UK spending on entertainment when they were released last July. The average amount spent on an Eras tour ticket is £206, although 14% of fans, including those who bought VIP ticket packages with premium seating and exclusive merchandise, spent more than £400. It has already grossed more than a billion dolla.
