A s Cruel Summer fades away and she surveys the audience, Taylor Swift looks startled. She clasps her hand to her chest and shakes her head in disbelief. They cheer louder.
“That went straight to my head!” she exclaims, apparently unable to take in the vociferousness of their reaction. Of course, this is hokum – she doubtless says something similar every night. That said, a certain degree of incredulity does attend the Eras Tour.
It arrives in the UK trailing yet more mind-boggling headlines. In Aberfeldy, Loch Tay has been renamed Loch Tay-Tay in her honour. Not to be outdone, and undaunted by their inability to come up with a Taylor Swift-related pun, Liverpool has rebranded itself as Taylor Town.
A radio station in London has been set up that plays nothing but Taylor Swift songs. A recent feature in this newspaper claimed that it’s become literally impossible to avoid hearing Taylor Swift’s name mentioned: no mean feat in an era where popular culture is so atomised and personally tailored that – if a rash of puzzled social media posts about SZA are to be believed – an artist can be big enough to headline Glastonbury while remaining unknown to a significant proportion of Glastonbury-goers. View image in fullscreen Taylor Swift proves she’s a genuinely engaging performer on a grand scale.
Photograph: David Fisher/Rex/Shutterstock So much attention has been focused on the Eras Tour that reviewing it seems almost beside the point. Every conceivable detail has a.
