, the road adventure drama movie starring four women in the lead roles, was produced by Taapse Pannu under the banners of BLM Pictures, Outsider Films Productions, and Viacom18 Studios. Starring Ratna Pathak Shah, Dia Mirza, Fatima Sana Shaikh, and Sanjana Sanghi, received lukewarm reviews and failed to leave any mark at the box office. While the movie performed well on streaming services, it didn’t make much money at the box office.
Recently, Taapse Pannu spoke about how she was abandoned by her co-producers after they had received their share of the money from the movie. Talking about the same during the second edition of Expresso, Pannu said, “If it’s not a big-budget film, studios recover the money before the film hits theaters. Now that they have made their money, they just make a token release.
They don’t even want to spend on Prints and Advertising (P&A). Exhibitors feel that since it's no mass masala movie, why spend on electricity and popcorn at all? So they give us odd shows, theaters etc. Then it’s abruptly removed in the middle of the week.
” She further added, "At that time I was so frustrated...
We started showing the film four-five days after the film’s trailer came out. People started coming to us saying they’ll help promote it. But I still didn’t have people standing next to me as producers and co-producers who said ‘We did as much as we could and left the rest to the audience.
’ They instead said, ‘Why bother? It’s already made its mo.
