The future of artificial intelligence in cinema is something that has been a hot topic within the industry, especially recently. Hollywood just endured the 2023 WGA writers strike and SAG-AFTRA actors strike, where a big part of both fights involved calls for protection in the age of AI. Despite writers and actors claiming their victory over studios with a solid new contract, Sony’s boss just spoke out about how the major studio plans to implement AI in their filmmaking going forward.
Let’s break it down: When Sony Pictures’ CEO Tony Vinciquerra appeared at an investor conference in Japan on Thursday (via IndieWire ), he spoke about the studio’s agenda to implement AI. In his words: We are very focused on AI. The biggest problem with making films today is the expense.
We will be looking at ways to...
produce both films for theaters and television in a more efficient way, using AI primarily. In recent years, a lot of new AI tools have surfaced, and they are putting a slew of Hollywood jobs in jeopardy . Vinciquerra did mention the anti-contracts the studios have made thus far, saying this: The agreements that came out of last year’s strikes and the agreements that come out of the IATSE and Teamsters [negotiations] will define roughly what we can do with AI.
While studios will need to stick to the negotiations made between writers, actors and so forth, Tony Vinciquerra’s comments go to show that AI is still set to have a place in the making of movies and TV shows in .
