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When I was in high school, my parents brought my sister and I on a trip to New York City, and I had just two requests: To go shopping on 5th Avenue, and more importantly, to visit the Louis Vuitton store. Inside, I them for one of the brand’s signature monogrammed belts—complete with the gold “LV” belt buckle, of course. This was the late 2000s, when flashy designer logos were all the rage.

For some reason, they obliged, citing the piece as an early graduation gift. I still have the belt today, though it sits collecting dust in my closet; I haven’t worn it in years. Lately, big and brazen designer logos have been on the outs in fashion.



The has ushered in an era of understated minimalism—where the hottest pieces of the moment are so discreet you’d never even know they were designer. (Cue: The Row’s , which is being dubbed as the “new Birkin.”) Logo belts haven’t had a moment since roughly 2016, when Gucci’s “GG” Marmont belt became a must-have, thanks to its then-creative director Alessandro Michele.

But it seems that bold belts be having a comeback—namely, because a crop of celebrities have been reviving them this spring, bringing back styles that say, “Notice me! Please!” Model Bella Hadid, for one, recently stepped out wearing Gucci’s signature GG belt. It’s an accessory that can easily feel like a forgotten fad—yet, with her polished skirt suit, it somehow felt fresh, adding just the right amount of pop to her pared-back look. Ditto.

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