It’s been three months since Taylor-mania swept the country, creating (we’re told) a cultural phenomenon comparable to the historic frenzy stirred by the Beatles when they landed here 60 years ago this month. One breathless media outlet said Taylor Swift’s February shows brought to Australia a hysteria not seen since the Beatles . Even Beatlemania can’t beat Taylor Swift’s fan frenzy , declared another.
And once you’ve fully absorbed this take on why Taylor Swift is bigger than the Beatles , be sure to check out how she has united the world . Credit: Tom Compagnoni There’s no denying Swift’s popularity, nor the fact her Eras Tour is the most financially lucrative in music history. What I am floating here by no means casts shade on the fact that many thousands of Aussie hearts were filled with joy by Swift’s impressive shows.
But looking beyond the headlines and focusing on the Eras Tour ’s Australian leg in isolation, it’s worth noting a few sober facts now that we’ve all, ahem, shaken off the excitement. (We’ll get to that Beatles comparison in a minute.) Swift performed seven concerts in Sydney and Melbourne to a total of about 625,000 fans.
Given the aforementioned hype, you could be forgiven for believing this was the biggest concert tour this country had ever seen. There’s only one problem with that – it wasn’t even the biggest tour of 2024, and we’re not yet halfway through it. Touring Down Under at the same time as her compatriot, Pink.
