Saudi Arabia’s Riyadh Air, made a stylish debut at Haute Couture Week in Paris, unveiling its first-ever fashion collection. The airline showcased its luxurious new lifestyle collection for its frontline team members in collaboration with Saudi fashion designer Ashi, founder of the Parisian couture house ASHI Studio. The exclusive line featured 15 of its dozens of male and female looks.
Throwback to the ’50s The fashion line is a nod to the elegance of 1950s airline fashion, often referred to as the ‘golden age’ of aviation, but with a bold, modern twist. The collection includes timeless cashmere outerwear, fine wool dresses and trousers, custom leather footwear, amethyst earrings, and iconic pillbox hats. Ashi’s unique designs incorporate chic Electric Amethyst and Dark Amethyst tones, inspired by Saudi Arabia’s lavender fields and Riyadh Air’s primary colour.
These bespoke colours align perfectly with the airline’s cabin interiors, set to be revealed later this year. The grand reveal in Paris was attended by a distinguished audience, including senior stakeholders, diplomats, and celebrities, who witnessed this historic moment. Riyadh Air and Lucid, the maker of the world’s most advanced electric vehicles, also used this opportunity to reaffirm their commitment to sustainable transport and eco-friendly practices.
This innovative partnership aims to explore collaborations across co-marketing, commercial, and operational streams. Bringing glamour back to the .
