IT is the high-end fashion house loved by evekryone from Grace Kelly to Kim Kardashian. But while it seemed Balenciaga had been cancelled after using adverts featuring kids holding teddy bears in bondage gear in 2022, the brand has made a bizarre comeback. 7 Kim Kardashian wrapped in branded caution tape for Balenciaga’s 2022 Paris Fashion Week show Credit: BackGrid 7 Katy Perry wearing no shirt and a fur coat at the Balenciaga Haute Couture Fall/Winter 2024-2025 show Credit: Rex 7 Nicole Kidman also attended the Balenciaga catwalk show in Paris Credit: Splash After years of flogging dresses that look like bin bags, we thought it couldn’t take the mick out of its customers any more, but now the brand is selling postcards for £70 a pop.
The pack of seven cards, which feature landmark scenes of Paris, wouldn’t look out of place in a tacky tourist shop. They are part of a holiday souvenir range that also includes a £725 bum bag and £1,150 ponchos. Balenciaga managed to turn over £3.
5billion in revenue last year, but I can’t help but feel that the brand, founded in 1917 by Cristobal Balenciaga, is scoffing at us mere mortals. The fashion house was once one of the most respected in the world, with designer Christian Dior calling Cristobal “the master of us all”. But when Demna Gvasalia took over in 2015, the brand became somewhat of a laughing stock.
Gone were the feminine silhouettes and innovative designs that were so loved and in came gigantic puffer jackets.
