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Australian free-to-air networks are under fire from reality TV contestants who are struggling to launch their influencer careers after the show due to a clause in their contract. While shows like , and used to create overnight celebrities with huge followings online, this opportunity is almost non-existent in 2024 as participants are required to hand over their social media accounts while the show airs. “Fans of reality TV may not know that when they interact with their favourite participants online, their messages are being viewed by a third party,” an industry executive tells “More than 70 per cent of current shows require that you hand over your passwords before, during and after the shows are screened.

” Our source reveals that there have been several official complaints from the recent group of reality TV participants which has led to networks “workshopping new strategies”. “A few networks are coming up with some new plans that might loosen their grip on their talent,” they share. “It was only time before those harsh restrictions were evaluated.



” Reality stars across a variety of shows have shared their frustration over the social media ban with , with one participant admitting they “would’ve never signed up to the series” if they knew how strict the contracts were in terms of making money off the show. “It has been a nightmare and the access you give to a complete stranger feels like a massive invasion of privacy,” a former competitor on add.

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