“Dressing for me has always been an adventure. It’s dressing for the day and the moment, for a match on the tennis courts, for a glamorous evening. My Purple Label collection for spring 2025 is inspired by that kind of living—celebrating a personal style that is effortless and timeless, a quiet sophistication that is confident and always authentic.
” This was the quote delivered via release from Madison Avenue to accompany this morning’s Ralph Lauren Purple Label presentation in Milan. This collection neither replicated nor repeated—nor even reinterpreted—core Lauren lore. Rather it felt like the latest chapter in his unbroken cinematic serial dedicated to alpha patrician menswear.
This episode contained various sections which tended to overlap. A series of semi-formal maritime looks mixing blazers and some breathtaking linen field jackets with Breton stripes blended into a resort getaway cameo starring a navy terry blazer with white piping that advertised itself as a souvenir of Capri worn over white pants and espadrilles. Across from this a series of more clubby looks—clubby in the sense of leather chesterfields, slow-clicking grandfather clocks and nursery food—saw double breasted shawl collar blazers and more field jackets worn over high-waisted razor precision creased pastel pants, evening shirting and low-slung waistcoats.
South of one linen herringbone field jacket was a navy sweater embroidered with an RL bear whose tied belt hung cutely loose and who.
