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Newly appointed PlayStation CEOs Hideaki Nishino and Hermen Hulst have discussed the company's perspective on live service games, PC releases, lay offs, and much more in their first presentation as co-leaders. Nishino and Hulst opened Sony's Game and Network Services Business Segment by boasting "each PlayStation 5 sold generates over $700 U.S.

of additional spend, which is significantly higher than the previous generation." To keep up a high level of game development Hulst said PlayStation is "increasing [its] use of external development teams, outsourcing partners, and co-development agreements with teams in lower-cost regions". He then insisted this allows PlayStation to control the "scope and scale" of its games "without compromising on quality".



AI is seemingly another way PlayStation is looking to achieve this. "We also see opportunities in AI to level up our own productivity and to enhance player experiences enabling us to better serve players and creators, create new experiences, and drive organization-wide efficiencies," Nishino said. "Research and experimentation in AI and machine learning is a focus for us," Hulst added.

"With work being done across a wide variety of our development tools and processes, we have a wealth of knowledge and experience forged from decades of gaming industry experience that will enable us to implement AI tools efficiently and impactfully. "We have been realizing the benefits of AI in several areas, from assets creation to efficiency to a.

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