Popular singer, Yemi Alade, tells TOFARATI IGE about her career and other issues What is the idea behind your latest song titled, ‘Tomorrow’? It is a dance/conscious-oriented song that reminds listeners of the endless possibilities and second chances that ‘tomorrow’ gives everyone. It was borne from bare melodies that manifested into words that everyone can relate to. Having been in the industry for about a decade, what do you identify as your driving force that has helped you to remain relevant in the music industry? I love music.
It is actually the one thing that I am gifted at. I am deeply rooted and connected to music. It has chosen me as its messenger.
You regularly travel to performing at various concerts and festivals around the world. How do you find the time to write and record new songs? There is will always be time for the things that are most important to one, and writing music is something I always do with ease when I am on the road. On such occasions, I make voice notes, which eventually lead to the creation of songs.
The music industry is saturated with new artistes surfacing every other day. How do you manage to reinvent yourself and your music so that you don’t lose touch? The music industry has always been tough, even before I showed any interest in it. And, it will continue to be tough.
However, it is said that ‘tough times never last but tough people do’. I believe that the strongest will always survive. You have been in the industry for over.
