Perhaps “Peak TV” has one more run in it — outside of the U.S., that is.
That’s mostly thanks to Amazon and Netflix . The two largest streamers (by user base) accounted for more than half (53 percent) of all film and TV titles commissioned for SVOD streaming globally between January-March 2024, according to a new report by Ampere Analysis. In the first quarter of 2024, Netflix ordered more series (anywhere) than it has in two-and-a-half years, according to Ampere Analysis.
Most of that growth came from the company’s increased investment in international territories. Similarly, the majority of Amazon’s commissions have also come away from the states. So why are they so active overseas (and across borders)? Netflix and Amazon are also the most matured streaming services in the U.
S. There really aren’t many new members left for them to scoop up. Abroad, production is cheaper, and markets have yet to be fully penetrated.
Global streamers, including those first launched in the U.S., can actually cut costs and increase production if their focus is indeed global, and they can also increase their overall member bases.
And they’re just getting started: Ampere predicts spend outside of the U.S. will continue to rise for both.
Where? Let’s consult the map. Our first stop is Western Europe, where Netflix ordered nearly as many shows as it did North American titles for the first time ever. Spain, the UK, and Germany, which Ampere says are “proven market providers of po.
