Consisting of earthy separates and romantic pink looks, the 12 Storeez and Naked Heart Foundation capsule aims to give back in style. Photo: Courtesy 12 Storeez x Naked Heart Foundation Clothing brand 12 Storeez has partnered with the Naked Heart Foundation to mark International Children’s Day this year with a special collaborative collection, Hearts & Storeez. Designed by Natalia Vodianova of the Naked Heart Foundation and Irina Golomazdina of 12 Storeez, the collection carries a charitable purpose, with a portion of its proceeds dedicated to supporting the foundation’s initiatives.
Photo: Courtesy 12 Storeez x Naked Heart Foundation With the Hearts & Storeez line, created with love by Natalia Vodianova and Irina Golomazdina, shoppers will now have a chance to purchase on-trend pieces while also supporting children and families in need, underscoring the shared commitment of both entities to championing social responsibility. “As a result of our negotiations, we came up with a plan for long-term cooperation: within a year, we’ll release several capsule collections. Our first capsule with 12 Storeez turned out to be light and delicate,” explains Naked Heart Foundation Vodianova.
“We went for a color palette that is close to the colors of our symbol — the naked heart. And we settled on light shades, complementing them with red and pink hues.” While the silky pink slip dress and matching pyjama set promise to make summer favorites, looks in earthy shades of brown.
