“They nurture young talent at a grassroots level and support finding it in every corner and community...
Why can’t we have the same for music?” The Music Venue Trust (MVT) has praised the Premier League’s ticket levy to support rising talent, and suggested that a similar approach should be used in the UK music scene. The MVT took to their X/Twitter account over the weekend (July 6), shortly before the England team beat Switzerland at the UEFA Euros and secured their place in the semi-finals. Ahead of the game, the organisation highlighted how the sport has a system in place to help nurture and provide a platform for emerging talent, and emphasised how a similar approach should be taken in other fields.
“A small levy on stadium tickets to ensure that the UK keeps creating national heroes? It works for football, so why not music?” read a caption on a black and white photograph of the England team celebrating a recent victory. It also shared a series of updates on X, explaining how the levy has proved a success in the world of sport, and should be implemented in the same way to help support new musicians. “As the England team head towards the Euro Quarter-Final, we’re reminded that top-tier football teams in the UK invest a small levy from stadium tickets back into supporting the smaller clubs that feed the talent pipeline,” it read.
As the England team head towards the Euro Quarter-Final, we’re reminded that top-tier football teams in the UK invest a small l.
