Labour Party leader Sir Keir Starmer and The Sun's recent endorsement (Images: AAP/The Sun) Murdoch-owned British tabloid The Sun’s endorsement of Labour and Keir Starmer was unusual but should have come as no surprise. It’s about “backing a winning horse”, a media expert told Crikey . And as a former Sun editor argued on the social media platform X, supporting the government of the day carries potential benefits for News Corp.
According to the Financial Times , Lachlan Murdoch, the chair of News Corp, “took a personal role in deciding to back Labour [and] was in the Sun’s newsroom on Wednesday with editor Victoria Newton”. The story said editors at The Sun found it particularly difficult to decide on an endorsement in this election: “There are lots of negatives this time to endorsing one party in the way it will alienate people,” an unnamed editor said. Kelvin MacKenzie, who edited The Sun between 1981 and 1994, wrote on X that the elder Murdoch preferred to make his endorsements early.
The UK election is imminent — this is what they want what they really really want Read More “At general elections Rupert Murdoch always told me that to receive the best political rewards (for the company) The Sun should publish a front-page party endorsement nice and early,” MacKenzie wrote. “He thought coming late to the party didn’t work for his commercial interests. With only two days to go, The Sun has clearly abandoned that idea.
” In another post , MacKenzie.
