After a streak of more disappointments than wins plus some heavy restructuring, Marvel Studios is returning to San Diego Comic-Con's Hall H this summer. Deadline shared the news , teasing the House of M wants to go big in late July (SDCC runs from July 25 to 28 this year) to let everyone know 2025 could be its big comeback year. Right now, the company is still reeling from Secret Invasion's crushingly terrible reviews and The Marvels' historically low box office performance .
That said, 2023 also brought in some remarkable wins in the shape of Guardians of the Galaxy Vol. 3 and Loki's second (and final) season . Not everything is lost, but everyone seems to agree that the Marvel Cinematic Universe has been bleeding for a while now, and it might just be a matter of Marvel Studios spreading itself too thin over far too many movies and TV shows.
Disney CEO Bob Iger, who had to come out of retirement to fix Bob Chapek's pandemic-era mess, and Marvel head honcho Kevin Feige have already stated they're returning to a 'less is more' approach to TV and movie productions. This will hopefully restore some of the lost quality to upcoming projects such as Agatha All Along, Daredevil: Born Again , the fourth Captain America movie, or Thunderbolts, the latter of which was conceived as an event movie of sorts. The next Hall H presentation will happen right as Deadpool & Wolverine sinks its claws and blades into the box office, with the early domestic tracking numbers promising an amazing tu.
