pulled out all the stops for a showstopping performance at Influential, Brand Innovators & Urban One’s party during the Cannes Lions International Festival of Creativity. Ludacris, 46, performed a one-hour set during on Wednesday, June 19, which featured a duet with on “Move Bitch.” “I started with Urban One [as a DJ in Atlanta],” the Grammy winner exclusively told .
“I started on the radio station 97.5, which is now 107.9, and that’s where I got my start.
They provided a platform for me to be authentically myself and from there I was able to evolve and grow and get signed and different things.” He continued, “This is a full circle moment for me coming back and having a chat and being able to perform for the company that I started with.” In addition to his performance, Ludacris also spoke at a panel with , the CEO of Urban One, which is the largest Black-owned content company in the United States.
The organization’s goal is to represent Black culture boldly, courageously and unapologetically. The talk was cohosted by Influential at its Influential Beach Presented by Brand Innovators. During the conversation, Ludacris and Liggins touched on representation, Black excellence and history.
The event took place on Juneteenth, a federal holiday in the U.S., to showcase the importance of investing in the Black audience.
Just as Urban One prioritizes its connections with Black consumers, Ludacris spoke to about the importance of representation. You have successfu.
