Lightware Visual Engineering has restructured its enterprise team. Craig McQueen, who previously served as sales director at Lightware UK, has been appointed director of enterprise sales for the EMEA region. In his new role, McQueen will focus on managing relationships with enterprise clients in the EMEA region, developing Lightware’s business through direct end-user engagement, promoting the Enterprise Partner Program, supporting local sales teams, and overseeing the deployment of large-scale projects across different regions.
McQueen will continue to oversee key end-users and enterprise relationships managed from the UK. The UK team will still involve him in cases where their dealers work with large enterprise clients or significant local projects. He will also focus on developing new relationships with enterprise end users, aiming to establish Lightware as a global standard.
McQueen joins Michael 'Moose' Adams, who has held the position of director of enterprise sales for the US region since April 2023. Adams has been spearheading efforts to expand Lightware’s presence within the US market. Péter Vida, meanwhile, has been appointed enterprise sales manager.
He will support Lightware’s regional sales teams and the enterprise team, serving as a liaison between Lightware’s regional offices and HQ departments..
