After filming in his native Compton and performing the song six back-to-back times at his “The Pop Out” concert last month, Kendrick Lamar has released the long-awaited video for “Not Like Us,” the biggest hit from the beef between him and Drake . The clip, directed by Dave Free and Lamar, celebrates the West Coast with a few digs at Drake and his OVO crew. The video begins with Tommy the Clown letting Lamar into a metallic room before the rapper does push-ups on cinder blocks — a nod to Drake’s track “Push Ups,” after Drake referenced a photo of Lamar doing the exercise as part of its rollout.
Soon, Lamar is hitting an owl piñata, a reference to Drake’s OVO owl, with a disclaimer at the bottom of the screen reading, “No OVHoes were harmed during the making of this video.” Lamar then hits the streets driving a car with the song’s producer Mustard riding shotgun. Fans have already taken note that Lamar’s fiancée Whitney Alford and their two children appear dancing in a living room in the video.
Alford was a talking point in one of Drake’s diss songs, “Family Matters,” where the Toronto rapper claimed that the video’s co-director and Lamar’s longtime associate Dave Free fathered one of Lamar’s children with Alford. Needless to say, the video for “Not Like Us” is something of a victory lap for Lamar, who arguably emerged the victor in the beef that ignited earlier this year with Drake. Of all the songs in the back-and-forth between t.
