Kendrick Lamar highlighting his hometown burger joint in his "Not Like Us" video is paying big dividends ...
as the folks at Tam's Burgers say they're stacking bread and cheese, just like their signature dish! TB manager Lauro Hernandez and his son Bryan Noe tell TMZ Hip Hop ...
customers have been flooding their Rosecrans Ave location in Compton all weekend, after K. Dot released the smash music vid on July 4. They say many fans who came in, told them "Not Like Us" was the reason for their visit -- and while they still have steady support from locals, Lauro and Bryan say they're picking up lots of tourist business.
It all adds up to a 30% to 40% since the video dropped . In the video, Kendrick and 'NLU' producer Mustard pull up to Tam's in a Lambo and post up inside with dancer Storm DeBarge during the song's 2nd verse. Waiting for your permission to load the Instagram Media.
Lauro says people have been largely ordering the bacon cheeseburger -- that’s what Kendrick gets when he's there. He's known Kendrick since he was a teenager, having been grounded in the community for the past 20 years, and he finds it amazing the superstar rapper comes back and never forgets his roots. Kendrick's shouted out Tam's over the years in his songs, even on his most recent "Mr.
Morale & The Big Steppers" album, and Lauro tells us he happily shut down for the day when Dot and Dave Free came to film scenes inside. They didn’t ask for any money for using the restaurant in the video, but Kend.
