Ken Bruce has released a plea to his former bosses over at Radio 2 as the BBC station suffers a huge drop in listeners. The DJ has voiced concerns about the company labelling itself as a 'cool' station. Ken left last year and ever since there has been a steady decline in listeners tuning into the state-funded broadcaster.
In May this year, Ken's new home on Greatest Hits Radio enjoyed a major success as it was revealed the station now bags larger audiences than than BBC Radio 1 , according to recent figures. The station, which hosts several ex-BBC DJs including Ken and Simon Mayo, recorded an average weekly audience of 7.69 million from January to March this year.
Speaking about his former employers recently, Ken, 73, said that the BBC should reconsider its plans as it tries to modernise. Bruce made it clear that Radio 2 should leave the being 'cool' to Radio 1 and focus on appealing to people over the age of 35. Since moving to Greatest Hits Radio, Bruce has earned a weekly audience of 3.
8million listeners. In a recent interview on the Beyond The Title podcast, the broadcaster stated: "There should always be a clear division between Radio 1 and Radio 2. It’s a state of mind, not just about the music played.
" He also said the modernisation is part of the reason why he left the BBC . He said: "When you’re over 35, you’re more comfortable with yourself and don’t mind being uncool. Radio 2 thinking it’s cool is the worst thing we can do.
" This comes as Ken was brutally.
