Prime wants to grow cricket in Australia while also growing its audience base, head of Prime Video Australia and New Zealand Hushidar Kharas has assured. At Prime Video’s ICC Men’s T20 World Cup launch event at Maracas Beach in Trinidad and Tobago, Kharas spoke to Mediaweek about the streaming service ‘s outlook on securing audiences for the tournament, amidst the free to air networks’ ongoing anti-siphoning lobbying to keep sports free. “I don’t think we’re dragging anyone away,” he said.
“I think it’s a rich media landscape, it’s dynamic, and people can watch things in different places at different times. “Our worldview or mindset is never that we want to be the only service, we want to be part of a bouquet of services that customers use, and we want to provide value back to them.” Prime isn’t just Prime Video, he claimed, but the wider Amazon ecosystem.
“Prime is not just about Video, we have an array of other services available to our customers such as one-day shipping, Prime exclusive deals, books, music, games. We also know that they’re going to be watching other things on our platform.” Mitchell Marsh, Ashton Agar, Adam Zampa, Nathan Ellis, Tim David and Prime Video’s T20 World Cup Ambassador Usman Khawaja at the event In terms of measuring the success of the T20 World Cup, and the cricket rights deal, Kharas said it goes back to customers.
“I think it’s really important for us to see if our existing Prime members value this cont.
