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WHEN I was a pre-teen in the mid-Noughties, I coveted nothing more than Mum’s disc-chain belt. The boho chic revival was at its peak, with any celeb worth their salt decked out in peasant blouses, crochet, patchwork, oversized sunnies and fringes galore — often at the same time. Subtle, it definitely wasn’t.

This was the era of boho queens including Nicole Richie , the Olsen twins , and The OC’s Mischa Barton , when Topshop had its heyday and models Kate Moss and Alexa Chung were the denim-shorts-and-waistcoat-wearing pinnacles of free-spirited fashion. By 2013, however, boho had burnt itself out. We’d all had enough of tote bags bigger than toddlers, plaited leather headbands that cut into our forehead, and oversized wooden bangles that were so heavy, you had arm ache by the end of the day.



Paisley mini dresses and slouchy suede bags were replaced by a more muted look as normcore came to the fore. But now, boho is back , with designers including Chloe sending models down the runway for SS24 in billowing dresses and excess tassels, with modern-day It Girls Emily Ratajkowski and Bella Hadid jumping on the throwback trend. John Lewis has reported that searches for “boho dresses” have increased by 278 per cent, and Google Trends revealed inquiries about “boho festival outfits” are up by 90 per cent.

Meanwhile, searches for “Kate Moss for Topshop” on Vinted are up 45 per cent month on month as fashionistas try to track down pieces from her iconic Noughties b.

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