Representation matters. Not just rainbow flags or emojis but genuine inclusivity that goes beyond surface-level gestures is what it means to be a real ally. It’s great to see brands decked out in Pride colors, but the impact lies when the advocacy does not end on June 30.
When Quest Hotel & Conference Center Cebu opened its doors, it also opened its spaces to the LGBTQIA+ (lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, plus) community. The hotel engaged in discussions on how to approach Pride Month with authenticity and without pretending. If brands fail to supplement their Pride visuals with actions, the sentiment falls flat.
Here’s how Quest gets it right. Q Spectra Brands frequently come under fire for their lack of proactive efforts in recruiting and retaining LGBTQIA+ talent that leads people to question diversity practices. For Quest, a new internal organization called Q Spectra was formed.
More than 20 LGBTQIA+ employees are now part of this dynamic group. “At Q Spectra, we create a safe and welcoming environment for LGBTQIA+ employees of Quest Hotel. We support each other and share experiences as an organization.
We help our company initiate workshops and symposiums that cover LGBTQIA+ rights, mental health and cultural competency,” said Cesar Villaganas, senior sales manager. Marketing communications and public relations manager Noreen Tormis puts it simply: “Because we believe in what they are fighting for.” With this commitm.
