, /PRNewswire/ -- Hearst Magazines the world's largest lifestyle publisher, today announced the launch of AURA, a revolutionary, first-party ad targeting tool that utilizes proprietary AI-enabled technology and multi-dimensional contextual, behavioral and commerce signals to connect advertisers to their most valuable and engaged customers at scale. The announcement was made by Hearst Magazines President and Global Chief Revenue Officer . AURA analyzes and activates Hearst's broad and deep portfolio of first-party data and hundreds of millions of purchase actions from Hearst's 145 million monthly visitors across its portfolio of more than 25 U.
S. brands. The next-gen tool — which leverages a new, proprietary content taxonomy and sophisticated AI — provides a more comprehensive picture of a user than ever before and makes predictive and informed decisions about which ads to serve.
The tool will expand globally across Hearst's 50 brands and 300 million users in late 2024. "At Hearst, we're not waiting to be told that cookies are obsolete. We've built a next-generation targeting capability at the axis of privacy and performance," Howard said.
"AURA is the first data solution built off first-party data and AI-enabled proprietary content taxonomies, enhanced with purchase signals derived from thousands of product-specific clicks made across our sites each day. AURA takes into consideration billions of signals from our readers — each of whom has many layers around their intere.
