is a brand built around travel and Nicolas Ghesquière has made it a tradition to fly editors to far-away places of architectural interest for his resort shows. ’s collection was presented in the gardens of Isola Bella, a private island located in Lake Maggiore. The designer continues his exploration of Southern Europe for resort 2025.
The location: Park Güell in Barcelona, a UNESCO World Heritage site, designed by architect Antoni Gaudí in a modernist style that combines mosaics and organic, curvilinear Art Nouveau lines in a way that sometimes reads as fantastical or surreal. Funny enough it was fashion that brought the architect and Eusebi Güell, his client-turned-friend for whom the building is named, into each other’s orbits. As goes, the entrepreneur saw a window display for gloves commissioned from Gaudí by retailer Esteve Comella and initiated contact.
We found another Park Güell/fashion connection in the archive. In 1963 the magazine sent Helmut Newton to Barcelona to photograph “the cool, clean blaze of sculptural white” of that season’s American fashions “against the undulating fantasies of the great Catalonian architect, Antoni Gaudí.” Now it’s Ghesquière’s turn to make Gaudí haute-y.
—Laird Borrelli-Persson.
