WITH the concert of the century taking the world by storm, Swifties are going crazy for anything Taylor Swift related. And now, UK business Gymshark has added to the hysteria as they unveil their take on Taylor Swift 's iconic Eras Tour outfits. Getting creative ahead of Taylor coming to London next week, the brand, owned by UK's youngest billionaire Ben Francis , has released a collection of outfits inspired by the star.
And the best part? You can get a hold of one of the items this week as excitement builds. The brand created five outfits, from her glitzy 1989 co-ord to her snakey Reputation jumpsuit using their current designs and getting creative. It comes as many Swifties have taken to DIYing their own outfits for the tour - from bejewelled Lover leotards to recreating her Evermore floral dress for the Grammies.
Clearly inspired by the creativity, Gymshark set about creating their own by tearing up leggings and long-sleeved shirts to create the Reputation playsuit. They even paired a navy workout top with micro-shorts to recreate her stunning Midnights leotard. And of course, they couldn't miss out her latest addition to the tour, her Tortured Poets Department white dress.
But that's not all, the brand has also given her infamous '22' T-shirt their own twist. The T-shirt which comes from her Red album, has been redesigned to read 'I bet you think about gym,' a play on her song 'I bet you think about me.' And now, Swifties can grab it for themselves for a limited time onl.
