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The music video for NewJeans’ “ETA” has gained international recognition for its creativity at a prominent global advertising festival. On May 22, ADOR revealed that NewJeans, the title tune from their second EP, “Get Up,” has won the Bronze Pencil in the Branded Entertainment – Music Videos category at The One Show 2024. The video also took home Merit Awards in three additional categories: Music & Sound Craft – Artist / Brand Collaboration; Branded Entertainment – Long Form Video / Series / Episodic; and Film & Video – Innovation / Use of Media in Film.

Leading advertising festival The One Show, established in 1973, is one of the world’s leading advertising festivals, comparable to the Cannes Lions and the Clio Awards, celebrated for its prestige in the advertising industry. This year, about 20,000 entries from 69 countries were submitted. The entry “ETA” was made under the heading “Reinventing the Music Video.



” Apple and Dolphiners Films director Shin Woo Seok worked together to create the video, which was shot exclusively on an iPhone. Theme of unverified information Shin Woo Seok, the director, clarified, “The video captures the perspective on unverified information and rumours delivered through mobile phones, which are modern communication tools.” “We receive and evaluate information that we haven’t personally seen,” he continued.

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