Whether you’re a die-hard football fan or a pub goer who’s constantly having the offside rule explained – you’re probably tuning in to watch the semi-finals and the final of the Euros. And while we’ll be transfixed by what’s happening on the pitch, many of us will also keep a sly eye on the stands – where various celebs and footballers’ partners will be wearing their best threads. The Nineties and early Noughties saw the rise of WAG style, most notably sported by the likes of Victoria Beckham , Coleen Rooney and Cheryl Cole , as she was known at the time.
The worlds of football and fashion have been colliding more and more. The English fashion designer Grace Wales Bonner’s inaugural 2020 Adidas collaboration propelled the sporty sneaker to cult favourite. Paired with a denim mini skirt and oversized football jersey – the look has saturated runways, style guides and socials throughout spring/summer 2024.
So, whether you’re heading to the pub garden or a friend’s kitchen, here’s the football fashion to follow suit. WAG-core If you’re more inspired by sideline style, a football shirt with glamorous accessories is the perfect place to start. Noughties WAG style (an acronym for wives and girlfriends) – defined by glam sunglasses, feminine shorts or skirts paired with sports merch – came back with a boom last year following the release of David and Victoria Beckham’s Netflix documentary Beckham, which showcased archived footage from the heyday of V.
