Just before Colombian superstar Feid took the stage at Madison Square Garden, the audience was crawling with mini-Feids, ready to be taken to their leader. Guys completely dressed the part, donning Feid ‘s signature white T-shirt, white sunglasses, and backwards cap. Girls, meanwhile, showed up in Nineties-core, channeling the spirit of Feid’s recent projects, which have been inspired by everything from early hip hop to Are You Afraid of the Dark? So much of Feid’s appeal has been his specific, idiosyncratic personal brand — the uniform, the neon green colors splashed all over his albums — and a sense of humor that follows all his work.
It’s helped build him a massive fanbase, primarily Gen-Z reggaeton lovers, fascinated by his easygoing, upbeat sound. The contingent that made it to his sold-out MSG show as part of his Ferxxocalipsis tour lost their minds the second he stepped onstage, standing in a massive green structure that extended out into the crowd. As Feid launched into songs like “Alakran” and “50 Palos,” all from his latest 10-song release Ferxxocalipsis , he raced around the set-up, doing massive laps and singing directly to the crowd.
Throughout much of the night, Feid performed with a gigantic grin plastered on his face, thanking fans and dropping a few of his favorite Colombian slang words-turned-Feid-catchphrases like, “Hey mor.” A band onstage added some edge to the performance; one musician let out Mad Max-style fire blasts from his gu.
