Project K aka Kalki 2898 AD featuring Prabhas, Deepika Padukone, Amitabh Bachchan, Kamal Haasan and Disha Patani, has been in the news right from its inception and finally, after a long wait and anticipation, the mega-budget movie released last Thursday and opened to bumper response not only in India but also in the international markets. The apocalyptic mythological sci-fi venture has shattered several records in its first two days at the box office and since it has all the potential to emerge as one of the biggest industry hits in the history of Indian cinema, let’s decode its national and global appeal predicts its lifetime business Talking about the biggest USP of Kalki 2898 AD, prominent trade expert Ramesh Bala said, “I think the biggest USP of the movie is the cast. It covered Prabhas from Telugu, Deepika and Amitabh Bachchan from Hindi, and Kamal Haasan from Tamil.
So the cast is kind of widely palatable to the pan-India audience. So, they were curious and they went and saw the movie. So, that played a major role because it satisfied, you know, Tamil, Telugu and Hindi audiences.
And obviously, the movie was also reasonably received. I mean it may not have received 100% possibly, but at least the majority of them were positive reviews. So, it helped the movie to do big numbers.
” Talking about the sustainability of Kalki 2898 AD at the box office until the arrival of Hindustani 2 aka Indian 2, Bala quoted, “See, basically the movie has done the business of Rs 30.
