Aldi has once again been crowned the nation’s most popular supermarket - and what better way to celebrate than being in with a chance of winning a share of £1,000 to spend there? We know everyone needs a helping hand at the moment, which is why ten lucky winners could each be walking away with a cool £100 to spend at the discount retailer. That's enough to buy a whole heap of stuff - from wine and chocolate through to frozen and fresh food. The stellar supermarket has kept its leading position since July last year, ranking ahead of its traditional Big Four rivals, as well as M&S and Lidl.
This latest accolade, according to new polling data from YouGov, comes after Aldi has also been named the UK’s Cheapest Supermarket for every month of the year so far by Which?, having won Cheapest Supermarket of the Year in 2023, 2022 and 2021. In the latest comparison, Aldi was a huge £32.60 cheaper than the most expensive supermarket, Waitrose, for an equivalent list of shopping items.
Richard Thornton, communications director, said: “At Aldi, we're all about offering high quality products at prices that can’t be beaten, and it's been great to see British shoppers choose us as their favourite supermarket once again. To celebrate this latest win, we're excited to give away vouchers to ten lucky shoppers. It's our way to say thank you to our amazing customers who choose to shop with us time and time again.
” There's so much to savour at Aldi, and it's safe to say that £100 will.
