, /PRNewswire/ -- Endo, Inc. announced today the launch of its newest television commercial and disease awareness campaign, . The campaign empowers patients to advocate for their preferred treatment plan for Dupuytren's contracture, a progressive hand condition that affects an estimated 17 million Americans.
"Younger generations are open about their health and feel comfortable participating in the treatment plan process with their healthcare provider, but some of us have spent our lives deferring to doctors' recommendations, even if they don't align with our lifestyle and preferences," said , Vice President & General Manager, Branded Specialty at Endo. "With five straightforward reminders, this campaign positions patients as knowledgeable partners and decision makers." "I've seen patients who've coped with Dupuytren's contracture for longer than necessary because a healthcare provider presented two paths: living with the condition or undergoing surgery," said Dr.
, an orthopedic hand surgeon at The CORE Institute. "I believe that if patients aren't comfortable with the options presented, they should get a second opinion." Using the visual of counting on hands with rope-like cords reinforces five preferences and actions for Dupuytren's contracture patients in a clear and tangible way.
The items listed in the include: "We've learned that to truly change patients' behavior and make them advocates in their medical treatment, we need to go further than just disease education and e.
